![]() ![]() ![]() Direct mail for nonprofits can be a great way to communicate sincerity and establish relationships. The US Postal Service (USPS) reports that most people simply like getting mail and look forward to it.Īccording to the USPS, 67% of Americans considered physical mail more personal than the internet. Nonprofit direct mail can be a powerful way to communicate legitimacy and evoke confidence in old and new donors. Of course, trust is important to any sector, but particularly so for nonprofits. Why, in such a digital world? More than half of consumers considered print marketing to be the most trustworthy. Moreover, the average American spends a half-hour reading their mail. As opposed to a 20% open rate for email, 77% of consumers sort physical mail immediately upon receiving it. Moreover, prospect response rates more than doubled.Īs opposed to a 20% open rate for email, 77% of consumers sort physical mail immediately upon receiving it. Overall mail volume may be declining, but overall response rates among customers have been rising at an impressive 43% year-over-year. Whether your marketing communications are in print or digital, the ROI can be substantial if you implement them strategically. Nonprofit email marketing may be cheaper, but its effectiveness also depends on its execution. Organizations in all sectors have come to the painful realization that digital avenues such as social media are not a magic cure-all. And, in different circumstances, nonprofit email marketing does the same. So who’s right? Well, everybody! Direct mail done right can help re-engage lapsed donors and delight current donors and prospects. On the other hand, direct mail’s opponents scoff at how mailings are expensive, too often treated as junk, and largely ineffective. There’s a big question of whether nonprofit email marketing is a better investment and use of an organization’s limited time and resources.ĭirect mail supporters swear that recipients love the personal touch and that mailings help increase donations. One of the most contentious marketing methods (in any sector) is direct mail, especially when you are talking about direct mail for nonprofits. ![]()
0 Comments
Leave a Reply. |